SEND YOUR LETTERS NOW!
The most effective way of raising money for the
"Walk to D'Feet ALS" is to conduct a letter writing campaign.
Simply draft a "Dear Family and Friends" letter,
explaining why you are participating in the event. Then photocopy
the letter and mail it! You can reach your largest audience by
following the four easy steps listed below.
1. WRITE THE LETTER
Your letter comes from the heart! As one
patient wrote, "Someone's going to ask you to donate to something.
It might as well be me. I can think of NO BETTER CAUSE!!
Please make the ALS Society's mission, your cause to
support." Include a line in your letter asking that
donations be mailed directly to you. We want to insure that you
and your team get proper credit for all donations. Ask that
checks be made payable to the ALS Society of Alberta.
2. DUPLICATE THE LETTER
Photocopy your letter. Sign each letter
individually, perhaps with a personal note like "Thank you in
advance for your support."
3. SEND THE LETTER
Look over your holiday card list. Mail (or
e-mail) to your family and extended family, friends, neighbours,
business associates and vendors, and clubs or organizations that you
and your family are involved with.
4. COLLECT YOUR SPONSOR DOLLARS
It will be exciting to get the mail when
sponsorships start arriving. You will be surprised how quickly it
all adds up!
· If you send fundraising letters (and e-mails),
generally you can raise 5 to 10 times more money than people who don't
send letters. The average walker raises $100 in a walkathon. The
average letter writer raises $500 to $1,000 and some raise much more!
Individual walkers who raise $100 or more will receive a Walk to D' Feet
ALS Ball Cap
· When writing a fundraising letter, you
should always give people the option of walking with you as a member of
your team, in addition to just making a contribution.
· Discuss and then divide up which
people/places various members of your team might target for sponsorship
(co-workers, neighbours, etc.)
