Adam’s Pale Ale - Back for 2024
Sea Change Brewing Fundraiser
Adam’s Pale Ale is a tribute beer crafted by Sea Change Brewing Co. in collaboration with the Rombough Family and the ALS Society of Alberta. It honors the memory of Adam Rombough, who bravely battled ALS with determination and positivity. This updated Pale Ale recipe features a blend of Aussie hops ontop of local Alberta Hogarth Pilsner malt, offering a hoppy but balanced beer with a clean and sparkly base.
Adam’s Pale Ale will be released in June to coincide with ALS Awareness Month in Canada.
Your support for Adam’s Pale Ale directly benefits the ALS Society of Alberta, providing vital support services for those affected by ALS and funding the most promising research in Alberta. You can contribute by purchasing Adam’s Pale Ale, making a donation to ALS Alberta, or spreading awareness about ALS and Adam’s inspiring story.
To order Adam’s Pale Ale, click here.
Impact
Since its inception, Adam’s Pale Ale has sold over 125 hectolitres (26,000 tall cans) of beer, reaching supporters across Canada and gaining recognition from notable figures including Prime Minister Justin Trudeau, Nathan Fillion, Raine Maida from Our Lady Peace, Ed The Sock, and numerous craft beer enthusiasts, friends, and family. Your support helps continue Adam’s dedication to the ALS cause, ensuring his legacy lives on and making a meaningful impact on ALS awareness and research.
ADAM’S PALE ALE is a classic American-style pale ale featuring Centennial, Citra and Idaho 7 hops giving grapefruit, citrus, orange, pine and tropical fruit hop character. It is clean, crisp, dry and extremely approachable with mild bitterness and a balance hop/malt profile.
ADAM ROMBOUGH - A LARGER THAN LIFE, TRACKSUIT-WEARING BOSSMAN…
ADAM ROMBOUGH WAS THE REAL DEAL. Diagnosed with ALS in 2017, Adam spent his final 14 months smashing fundraising goals and generating awareness for The ALS Society of Alberta. In his own words, “I’m not dying slowly, I’m living quickly”. Adam passed away on May 8, 2018 at 34 years of age.
In continuing Adam’s spirit of giving, Sea Change is donating $1 from every 4pack directly to The ALS Society of Alberta. We are challenging everyone to crack open an Adam’s Pale Ale and post a picture or video of themselves having #OneOnAdam to spread awareness and inspire more donations through this donation page. On behalf of the entire Rombough family, and all of Adam’s friends, thank you for taking the time to watch his story, and donating to the Society that helps so many families in Alberta as they live with ALS.
Sea Change Brewing Co. is an award-winning craft brewery based in Edmonton, Alberta, committed to crafting diverse and approachable beers with care and creativity.
Instagram Feed - post your pic having #OneOnAdam and tag @alsalberta and it will appear here!
