Betty's Run for ALS

THANK YOU! THe 21st annual betty's run for als raised over $400,000!

Hundreds of people from the ALS community gathered in North Glenmore Park on Sunday, June 11 to raise awareness and funds for the ALS Society of Alberta. It was truly an incredible day. Thank you to all sponsors, donors, participants and volunteers. You enable the Society to make each day the best possible day for people living with and affected by ALS. 

Donation pages are still open, click below for access. 

Betty's Run for ALS celebrates, promotes and channels hope for those affected with ALS, their families and their friends.

Over the past 21 years, Betty's Run has raised nearly $7 million due to the generous support of donors and participants. Of funds raised, 60 per cent stay in Alberta to support those currently living with ALS through equipment and client services. The remaining 40 per cent of funds support ongoing research into identifying the cause and cure for this devastating disease. 

2017 Ambassador - Jody Pfeifer

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Who is Betty?

Betty Norman was an active 58-year-old Calgarian when she was diagnosed with ALS in August of 1996. Betty's courage and determination to make a difference was the driving force behind the June 1997 "This One's for Betty" walk/run. Sadly, Betty passed away within 11 months of her diagnosis and two weeks after the event that she inspired took place.

Determined to continue Betty's unwavering spirit, the organizing committee unanimously decided to hold an event every year in Betty's memory and honour. They also wanted to raise much needed funds to support the many other Albertans currently living with or affected by ALS. This is how the annual Betty's Run for ALS was born.

Hans Christian Andersen said, “Just living is not enough. One must have sunshine, freedom and a little flower.” This little quote struck me as being so special and meaningful 15 years ago when I first discovered it. Going through papers and getting organized a month ago, it was rediscovered and this little saying took on a whole new special meaning to me.

My name is Jody Pfeifer. On August 3, 2016, I was diagnosed with ALS. Someone asked me, “Why you?” I responded “Why not me? This disease does not discriminate. If not me then someone else would be getting the diagnosis. It just as easily could have been you. The selection is purely random.”

Now I am the face of ALS.

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Pure Sweet Honey Farm Inc.